Moral emotions in consumer behavior: Bridging the gap between human behavior and technological representations in the age of AI

Richard Bagozzi. Professor Emeritus of Marketing, University of Michigan, and Legend of Marketing and top 1% most cited researchers in economics and business between 2002 and 2012.

January 8th at 11:00 (EST/Detroit) 17.00 CET/Madrid time.

The seminar introduces three key types of emotions—basic, self-conscious, and moral—and explains their relevance for understanding human behavior. Prof. Bagozzi will explain current models in moral psychology to show how these ideas have been adapted and updated to make sense of moral emotions in consumer and marketing settings. The seminar also explores the challenges artificial intelligence still faces in handling emotions and moral decisions, pointing to both the gaps and the possibilities for creating technologies that better reflect the complexity of human experience.