AIRSI 2023

Speakers

Yogesh K. Dwivedi

Swansea University | UK • Symbiosis Institute of Business Management (SIBM) | India

Professor of Digital Marketing and Innovation and Founding Director of the Digital Futures for Sustainable Business & Society Research Group at the School of Management, Swansea University, Wales, UK. In addition, he holds a Distinguished Research Professorship at the Symbiosis Institute of Business Management (SIBM), Pune, India. Professor Dwivedi is also currently leading the International Journal of Information Management as its Editor-in-Chief. His research interests are at the interface of Information Systems (IS) and Marketing, focusing on issues related to consumer adoption and diffusion of emerging digital innovations, digital government, and digital and social media marketing particularly in the context of emerging markets. Professor Dwivedi has published more than 500 articles in a range of leading academic journals and conferences that are widely cited (more than 48 thousand times as per Google Scholar). He has been named on the annual Highly Cited Researchers™ 2020, 2021 and 2022 lists from Clarivate Analytics. Professor Dwivedi is an Associate Editor of the Journal of Business Research, European Journal of Marketing, Government Information Quarterly and International Journal of Electronic Government Research, and Senior Editor of the Journal of Electronic Commerce Research.

Pantea Foroudi

Brunel Business School London | UK

PhD, SFHEA, MSc (Honor), MA, BA (Honor) is the business manager and solution architect at as well as is a member of marketing, and branding, Brunel Business School London. Pantea is working in the field of design, branding, and marketing since 1996 and she has experience as a creative innovator and practical problem-solver in visual identity, graphic design, and branding in different sectors. Her primary research interest has focused on consumer behaviour from multidisciplinary approach based on two research streams (i) corporate brand design and idenity, and (ii) sustainable development goals (SDGs). Pantea has been published widely in international academic journals such as the British Journal of Management, Journal of Business Research, European Journal of Marketing, International Journal of Hospitality Management, and so on. She is the associate/senior/editor of International Journal of Hospitality Management; Journal of Business Research; International Journal of Hospitality Management; International Journal of Management Reviews; International Journal of Contemporary Hospitality Management; European Journal of International Management (EJIM); etc.

Pantea Foroudi

Brunel Business School London | UK

Werner H. Kunz

University of Massachusetts Boston | USA

Professor of Marketing and director of the digital media lab at the University of Massachusetts Boston. His work has been published, amongst others, in the Journal of Service Research, Journal of Retailing, International Journal of Research in Marketing, Tourism Management, and Computational Statistics and was awarded multiple times. He is the Senior Editor of the Journal of Service Research and a current board member of the Service Research Special Interest Group (SERVSIG) of the American Marketing Association (AMA), the primary professional association of service researchers with over 2000 community members worldwide.

Eleonora Pantano

University of Bristol | UK

Senior Lecturer (Associate Professor) in Marketing at University of Bristol. She holds a Ph.D. in “Psychology of Programming and Artificial Intelligence” and she is Senior Fellow of the Higher Education Academy. Her research activities mainly relate to the development of new retail technologies to improve customer solutions, strategies and management, with emphasis on the role of artificial intelligence, emotional analytics, and machine learning algorithms. Her findings appear in several books and textbooks, and in international peer-reviewed journals (i.e., Journal of Service Research, Annals of Tourism Research, British Journal of Management). Her papers (more than 100) have also consistently pushed the frontiers in the area of marketing and have become highly cited by academics in the field (h-index 31, Scopus). Furthermore, the worldwide relevance of Eleonora’s research has been further highlighted by the World Health Organisation, which included some of her papers in the COVID-19 Global literature on coronavirus disease database.

Eleonora Pantano

University of Bristol | UK

Maik Hammerschmidt

University of Goettingen | Germany

Professor of Marketing and Innovation Management and Co-Director of the Retail Logistics and Innovation Lab at the University of Goettingen, Germany. His research focuses on the potentials and dark sides of AI-based service technologies like conversational agents (chatbots, voicebots) and service robots for firms and their stakeholders, particularly for vulnerable consumer groups. He has edited four books on marketing performance and marketing efficiency and has published in top journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research and International Journal of Research in Marketing. He serves as editorial board member of Management & Sustainability: An Arab Review (Emerald Publishing). He received numerous awards for academic achievements, including an Overall Best Paper Award of the American Marketing Association and the Sheth Foundation.

Philipp Rauschnabel

University of the Federal Armed Forces Munich | Germany

Holds the professorship of Digital Marketing and Media Innovation at the Faculty of Business Administration at the University of the Federal Armed Forces Munich. At the University of Bamberg, Prof. Rauschnabel is a faculty member. He supervises various PhD projects, theses and teaches on innovations in marketing. From 2014 to 2017, he was Assistant Professor of Digital Marketing at the University of Michigan-Dearborn. His research focuses on XR – especially augmented reality. He has published widely on the impact of augmented reality on people, companies, organizations and societies. He is one of the most cited authors in this field. Exemplary works include the XR Framework and the Fundamentals of Augmented Reality Marketing.

Philipp Rauschnabel

University of the Federal Armed Forces Munich | Germany

Nisreen Ameen

Royal Holloway. University of London | UK

Senior Lecturer in Digital Marketing at Royal Holloway, University of London and Co-Director of the Digital Organisation and Society research centre. She is currently serving as Vice President of the UK Academy of Information Systems. Nisreen is an Associate Editor for Information Technology and People, Computers in Human Behavior and the International Journal of Consumer Studies. She served as a Guest Editor for special issues in various high-ranking journals such as: Information Systems Frontiers, Computers in Human Behavior, Psychology and Marketing, Industrial Marketing Management, Journal of Business Research. Nisreen’s research focuses on two main themes: first, consumer interactions with new-age technologies; and second, how organisations can use these technologies to provide better experiences, services and products. Her research has been published in high-ranking journals: British Journal of Management; Psychology and Marketing; Information Technology and People; Information Systems Frontiers; Internet Research; Computers in Human Behavior, among others.