Welcome to AIRSI2025

AIRSI2025 is an international conference focused on the application and impact of technologies that are part of the so-called Industry 4.0 (artificial intelligence, robots, virtual assistants, avatars, metaverse, augmented reality, virtual reality, big data, blockchain, NFTs, etc.). Specifically, this conference aims to deepen and broaden the current understanding of the use of all these new technologies to deliver all kinds of products and a wide variety of services (e.g., tourism, hospitality, marketing, banking, education, health, etc.) by focusing on their impact on value creation, relationship outcomes (e.g., satisfaction, loyalty, engagement, profitability), customer perceptions (e.g., trust) and concerns (e.g., privacy, security, etc.), ethical issues, and other related aspects.